Interior designers are often asked about the origins of the profession – especially in the context of quality of life versus product. Has our modern quality of life driven our craving for high-quality design, or has design really been more of a primary impactor in defining how we enjoy wellness? In this article, I will draw on my experience in London’s prestigious interior design community to reflect on how the design process works from this Read More

Okay, you have your products and you’ve decided you are going to design a catalog for distribution. But, where do I start? What should I do first when designing a catalog? What are the necessary steps to designing an effective catalog? In this article I will answer those questions for you and will give you a step by step procedure for designing your new catalog.

Ist Procedure: Decide who your target audience will be. This sounds easy Read More