The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.

Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.

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Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.

It is worth taking time and not rushing a company logo or corporate identity design as your design will represent your company and be around for a very long time.

Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.

When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.

Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.

If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers.

A striking logo is paramount for the image of any business, small or large. The design creates a starting block for a companies corporate identity, the right colours, fonts and is of great importance when starting to design business cards, compliment slips, letterheads and a website, keeping all styles consistent throughout creating your brand identity.

Logo design types

High / Low resolution

If you are looking at starting a new business, you will need a logo. All logo designs should be unique to your business, no templates, no free graphics or clipart, just bespoke designs for your company.

Below is a break down of the different types available:

Logo designs for onscreen

Low resolution RGB 72dpi

Ideal for websites, emails, PowerPoint presentations and general onscreen viewing only. Because of the small size they can be downloaded very quickly but are not suitable for print.

Logo designs for print

High resolution CYMK 300dpi

High Resolution Logo Design

Must be use for printing high quality material e.g. letterheads, business cards, compliment slips, banners, posters etc. This means your logo will be clear and crisp when printed, if a low resolution logo is used it is likely that the end result will be blurred, blocky and illegible.

Logo design – redraw and enhancement

Alternatively, if you do not require full logo design service, you could re-design, redraw or enhance your existing logo for print or website use.

By Ben Smith

Graphic Design Somerset

Watch the video related to designs

Wired.com checks out MakerBot’s Cupcake CNC 3-D Printer. Using PLA, ABS, or HDPE plastic, this open source, $950 kit allows the user to fabricate small objects of virtually any shape.

Help answer the question about designs

Well anybody have any tips on How to better explain your design to your clients?
Post them here in my comments area.

One idea i'm looking into is the use of NLP to explain our designs so they can be more readily accepted & less changes made. So any NLP experts here can help with some scripts that would be great.

Interior designers sometimes get asked about the hottest colour trends. And this season, we have a confession to make: white is the new black! White interior designs are hip and trendy once again, and in particular those sterile white kitchens are now all the rage. This is particularly true in London, where the dull and gloomy skies can make clients cry out for a touch of bright white interior design freshness.

When you walk into a beautiful white kitchen designed by a top London Interior Designer, what do you feel? Many of us are overwhelmed with all sorts of emotions. We feel carefree and almost as if we are floating on air. The pervasive whiteness brings to mind age-old simplicity, sanitary freshness, contemporary impact, and a roomy, playful outlook. The interior designer will use the white kitchen as a philosophy to evoke a sentiment of purity for food preparation and to empower boundless chef-inspired inspiration.

Many interior design consultancies use white as a fabulous background for the presentation of magical colours and textures. For example, one top trend today is to use deeply varnished wooden joists to contrast with sharply-defined white architectural surrounds. Colourful interior design accents really “pop out” in this context. Alternatively, the quiet pastels of a London autumn can make for a classic and sophisticated interior design scheme.

The newest London kitchens may be white today, but the true home of the white kitchen has got to be Sweden. Just like London, Stockholm has short days and long nights for much of the year. Homeowners naturally crave interior designs that maximise the amount of reflected internal light in these climates. Swedish interior designers will create themes that are inspired by the widespread use of wintertime candles and sconces.

Returning to less northern cities like London, a simple white kitchen works well with dramatic black accents. A very dark or bold interior design element, used rhythmically in the kitchen, creates balance and interest. Contrast in tone and color is the underpinning of what might otherwise be experienced as a ‘simple’ or ‘flat’ kitchen.

Is a white kitchen ‘classic’ in the sense that it can ‘fit’ into any interior design? Certainly not! Understanding design context, and especially the architecture of all the elements, the proportions of color and tone, and a true balance with the surrounding interior spaces, are essential for the presentation of a visual logic, a ‘whole’. Top London interior designers recognise this, and their efforts have made the white kitchen philosophy a real winner today.

Watch the video related to designs

Wired.com checks out MakerBot’s Cupcake CNC 3-D Printer. Using PLA, ABS, or HDPE plastic, this open source, $950 kit allows the user to fabricate small objects of virtually any shape.

Help answer the question about designs

Well anybody have any tips on How to better explain your design to your clients?
Post them here in my comments area.

One idea i'm looking into is the use of NLP to explain our designs so they can be more readily accepted & less changes made. So any NLP experts here can help with some scripts that would be great.